Why Finns Love Sauna

Sauna is more than just a place to relax in Finland—it’s a way of life. With over 3 million saunas in the country (almost one per household!), the tradition goes back thousands of years. Finns believe that a sauna is not only for warming up, but also for cleansing the body and mind.

The traditional Finnish sauna is simple: a wooden room, a stove with hot stones, and a bucket of water to create steam. The experience is often followed by a refreshing dip in a lake, even in winter! Sauna is where Finns find peace, connect with friends and family, and embrace nature.

Want to bring a piece of this tradition home? Check out our sauna-themed clothing and accessories to celebrate this Finnish ritual.